IMPORTANT

Email blasts are disabled on UAT, so that unwanted campaigns are not sent out on accident.

Set the date and time for campaign delivery. Post delivery, view campaign statistics for a visual measure of the campaign success.  These measurements include Opens by client and device details, recipients vs unique opens, along with Clicks and Bounces details. 

TO ACCESS the Form Builder:

  • from global navigation

    • select Marketing

    • select Schedule Campaign Queue, in the left panel. 

Create a Schedule Campaign Queue.

Click the Create icon. 

Select a Campaign from the Dropdown list

Select a Send Date and Time from the pickers. 

GMT Time

The Send Time is in GMT time. Click here for what GMT time is currently where you are.


Enter a Send From Name. 

Use Generic Name

Please make this name generic, such as "INSTALLATION NAME Marketing Office."

Click the Newsletter Lists Tab. 

Select a Newsletter to Send To, click Save. 


IMPORTANT

  • ALWAYS send a test to yourself before you send it to the entire list.
    • Send a test to your NMCI and to a non-NMCI email.
  • Check ALL hyperlinks in the newsletter before you send to the entire list. 


You will then see the Campaign in the pending status until it is sent. It will turn to a gray circle with a successfully sent status when sent. 


ON THIS PAGE

Create a Scheduled Campaign

Campaign Statistics

NMCI and Statistics

Delete a Scheduled Campaign

Campaign Statistics

Statistics will begin to populate after customers begin opening the Newsletter.  There are columns for Open Rate, Click Rate, Bounce Rate, and Recipients.  

Tab: Overview 

  • Opens= Percentage of "Open" responses from the receiving email ISP/client.
  • Clicks= Percentage of unique clicks. 
  • Delivery= Delivered %. 
  • Recipients = Email sent off from the Experience Manager environment.
  • Delivered = An "Open" response from the receiving email ISP/client was returned.
  • Bounced= A session that triggers only a single request to the Analytics server, such as when a user opens a single page on your site and then exits without triggering any other requests to the Analytics server during that session.

Tab: Opens

Listing of all unique open responses and the UTC times. 

Filters

The Filtered by dropdown list shows how many clicks each hyperlink received. 

Tab: Clicks

Listing of all unique click responses, the associated link and the UTC times. 

Tab: Bounced

Listing of all bounces, their type, sub-type, diagnostic code and UTC time. 


Export Statistics

Double click the campaign line item. 

This will open up the Campaign Statistics. 

Click Export. 

The download will export the details to Excel. 


Better Statistics for Marketers

New changes have been implemented to provide better statistics for Marketers sending to .mil emails. (Updated May 2020)

  • The calculation of Recipients (Sent) Experience Manager records the message as sent, if there are no error messages received. 
  • Delivery and Opens rely on the user's client to respond.  Technically, an "Open"  may be received but not a "Delivered", from one of the sends, because the receiver's client did not send the "Delivered" message but it did send a "Opened" message.
    • In this case, if Open is received Experience Manager will also mark it Delivered, after the fact.  

NMCI effects Statistics

Text Versions are not recorded.

  • Text versions of the email cannot report stats because we cannot embed tracking code in a text email.
  • All email recipients that receive to a .mil emails will be sent the text version only.
  • Additionally, if client's email client has HTML turned off, then they will see the text version and they will not be tracked as well.


Delete a Scheduled Campaign Queue. 

IMPORTANT

There is nothing to prevent users from deleting Successfully Sent campaigns. If users click Yes, the campaign will be deleted. 


Double click a line item. 


Click Yes.