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This is a guide to creating, sending and viewing statistics for newsletters within the Marketing section of the CMS.

Step-by-step guide

In the top left menu, choose Marketing.
The first item in Marketing is the Newsletter Lists.
Inside Newsletter Lists will be your Installation name or Newsletter name. If you double click the list or the people icon on the right it will open with a list of people that have signed up through your website to receive a newsletter.
Please check your list for duplicate emails or random words. To delete an entry click the entry to highlight and then press the delete button on your keyboard.
You can also download the list by choosing the download icon in the bottom right corner of the screen.
To add a new list, click the plus button in the top left of the middle panel.
To add an email address to a list, click the plus button and type in an email address.
You can also add a test Newsletter List. By adding a test list, you can send the newsletter to yourself to preview first.
To create a newsletter, choose the second menu item on the left called Campaigns.
To add a newsletter, click the plus button at the top left of the middle column.
Add a title and change template from None to Default.
The Default template is a basic centered template that you can add content to. Choose a group and then click the Next button. Using the blank NONE template in Campaigns will allow you to enter straight text or enter in your own source code.
This is the Default template.
You can change the color scheme in the Page Settings Gear which is located under the Profile icon on the right. This will bring up a screen called Campaign Additional Settings.
Click in the Alternate Color box to bring up a color selection tool or type a hex color code in the box.
Inside the Campaign Additional Settings is a tab for NMCI View. This tab allows you to type exactly what the customer viewing a newsletter would see if they opened the newsletter email on their NMCI computer. Please type content here.
Also inside Campaign Additional Settings you can add attachments. This is helpful if you have a flyer or additional information that needs to be sent out.
To edit the Default Template, roll over the image, blue title area or white area to see editable regions. By clicking on an editable region you can add content. The image size is 540 x 280 pixels. Resolution needs to be 72 pixels by inch.
The blue area is for a heading or title. Everything entered in this area is centered.
The next area is for content. Content can be text, additional images, or smart lists from the the Content Explorer which could include events, classes, jobs, news, or programs.
To add a smart list, click the Edit Region. Then select the list icon in the bottom right corner under the Components list.
The Smart List will let you choose from the folders inside the Content Explorer. Double click the folder that your content is in. Choose the Default Style.
Select a tag. To pull in particular events, jobs, news or programs with a smart list you will need to tag the item. Tags help to divide content. For a detailed explanation of tags and how to use the Taxonomy Browser click here.
Choose a group, then click Save. Your smart list will look like the below in the Edit Region. Continue to add content and Save.
An example of a newsletter.
To send out a Newsletter Campaign go to the Marketing menu in the top left. Select Schedule Campaign Queue. Then click the plus icon.
Inside the Scedule Campaign details, choose a Campaign from the dropdown list. Choose a Send Date and Time. Also add a Send From Name. Please make this name generic, such as MWR Marketing Office.
Choose a Newsletter List to send to. Then, click Save.
You will then see the Campaign in the pending status until it is sent. It will turn to a gray circle with a successfully sent status when sent.
Statistics will begin to populate after customers begin opening the Newsletter. View the statistics in the Scheduled Campaign Queue. Their are columns for Open Rate, Click Rate, Bounce Rate, Complain Rate and Recipients.
By Double Clicking on the sent campaign, more information on statistics is available. This information can be exported to Excel by clicking the Export button in the bottom right of the Campaign Statistics box.
The Opens tab shows who opened the campaign.
The Clicks tab shows who viewed each click.
The Filtered by dropdown list shows how many clicks each hyperlink received.

You may also want to use visual panels to communicate related information, tips or things users need to be aware of.

Step-by-step guide

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